Like most business owners, you’re a busy person and at times it’s downright impossible to wear all the hats you need to wear in order to make your business successful. We’re here to make your life simpler and this article is going to offer some tips on areas that are no doubt time consuming for you.
What are you trying to accomplish with your online presence? What do you want to do with your website? The answer here is to drive more traffic, but how? When you have developed your marketing plan and begin implementing it, start with one goal. Maybe it’s to get your phone ringing more then make your marketing efforts around reaching that goal.
Set goals – Setting goals for your business is important – but how do you know if you’ve reached them? Set goals are only as good as the plan you have in place to measure them. How are you measuring your business goals?
Competition – Know what your competition is doing. Visit their website and online forums. What are others saying about them?
Blogging – If you aren’t blogging yet – start! A blog is a simple and quick way to begin establishing yourself as an expert in your field, driving traffic to your site and increasing your bottom line.
Social Media in Your Business
There is no question that social media has forever changed the business of doing business. It has changed the way we operate on a daily basis and how we deal with clients, customers and prospects.
Social media reminds us that our grandpa’s way of marketing is no longer a viable way to get your business noticed. Today’s consumers no longer fall for (or even want any part of) the “hard sell”, they want to know that the business they are dealing with – big or small – has a human side that they can learn to know, like and trust.
The best way to establish that “know, like and trust” factor is to reach your customers, clients and prospects on their level. Establish your online presence, reach out and be social!
If you’re doing it the right way, email marketing can allow you to build a list of interested and responsive readers who look forward to getting your email every time.
But email marketing is more than just throwing together an email and sending it out haphazardly. The process, while simple, once on a set schedule, does take a little effort to put together. You will need to first choose a third-party provider that will help you reach your readers on a schedule. You will also need to know the “rules” of email marketing – no profanity, making sure your message is supported by multiple email clients and that your readers have opted in to receive your emails and that you aren’t sending spam.
The most important thing to remember when it comes to these marketing tips and your marketing efforts as a whole is to be consistent. Marketing is a marathon not a sprint – take your time, do it right and you will come out on top!